Applebook vs Amoogle vs Netflix ?
Forget the iPhone 4s that was announced today.
It is not not really that relevant.
The new 4s is an incremental upgrade that sticks rigidly to the Apple design briefs, Launch a product, refine it then redefine it. The iPhone 5 will be the redefinition, the 4s is the 3g or the 3gs for the current cycle.
The new iPod touch in white is nice, the new 64GB capacity is nice, but for $399 I will pass for a while.
There was nothing in that product launch that stood out as ‘new’. The one thing that did stand out for me is that Apple is continuing the battle for the living room. Allowing you to pair your phone with an AppleTV and effectively play a movie or other content on a big screen.