{"id":607,"date":"2019-03-27T10:33:19","date_gmt":"2019-03-27T10:33:19","guid":{"rendered":"http:\/\/www.emaren.com\/?p=607"},"modified":"2023-03-27T12:36:15","modified_gmt":"2023-03-27T11:36:15","slug":"car-marketing-and-realities","status":"publish","type":"post","link":"https:\/\/nealon.uk\/blog\/car-marketing-and-realities\/","title":{"rendered":"Car Marketing and Realities"},"content":{"rendered":"\n<p class=\"has-drop-cap\">For the last few months, we have been car-less. It was a conscious decision based on a lack of usage and a nagging feeling that we were contributing to the local gridlock. It was the right decision, although we are now viewed slightly oddly. <\/p>\n\n\n\n<p>A car says a great deal about you, not having a car really throws people. In almost any situation, the question &#8216;So, what do you drive&#8217; comes up. When we say &#8216;we do not own a car&#8217;, we get sympathy. Then we explain that this is not because we are poor, but because we do not need one. This gets a fairly incredulous response. How can we not need a car ? <\/p>\n\n\n\n<p>Well it is simple, we order shopping on line, we walk into town, I ride a motorbike to the office 2-3 days a week and if we suddenly need a car, we simply rent one. <\/p>\n\n\n\n<p>What we are still missing though is a chance for people to judge us based on their perceptions of the various cars on the market. Obviously if we said &#8216;An 18 plate 7-series BMW&#8217;, they would assume that we are super rich, live in a mansion and are probably super posh. If we said &#8216;an old Ford Fiesta&#8217;, then we probably live in a little terrace house on minimal income. <\/p>\n\n\n\n<p>See how this works ? <\/p>\n\n\n\n<p>I started to think about this, and I&#8217;ve come up with my assumption, based on what you drive, based on several years of commuting in and out of London and overtaking millions of single-occupant cars <\/p>\n\n\n\n<p><strong>Audi A3 <\/strong>&#8211;  I really like the idea of a VW Golf, but they are simply not expensive enough. You are probably also not sure how to drive.<\/p>\n\n\n\n<p><strong>Audi A4 <\/strong>&#8211;  I like the idea of a large car with ah huge boot, but the Skoda Superb is not good enough to show off to your neighbours.<\/p>\n\n\n\n<p><strong>BMW 3-series<\/strong> &#8211;  You are a low-level salesman. You expect the peasants get out of the way as you feel you are probably royalty<\/p>\n\n\n\n<p><strong>BMW 5-series <\/strong>&#8211;   I am a a mid-level salesman that always has a meeting to get to.<\/p>\n\n\n\n<p><strong>BMW X5<\/strong> &#8211; I am an idiot and I drive like a moron all the time. I probably do not have a licence, insurance, and MOT or more than six functioning braincells\/<\/p>\n\n\n\n<p><strong>Vauxhall Insignia<\/strong> &#8211; I wish you worked somewhere that gave out BMW 3-series<\/p>\n\n\n\n<p><strong>Ford Mundano<\/strong> &#8211; At least I do not drive a Vauxhall Insignia<\/p>\n\n\n\n<p><strong>Any Skoda<\/strong> &#8211; I am too poor to afford the (arguably better) VW or Audi version<\/p>\n\n\n\n<p><strong>VW Jetta <\/strong>&#8211; I would prefer a Golf, but its not possible get enough dead bodies in the hatchback version.<\/p>\n\n\n\n<p><strong>VW Golf R<\/strong> &#8211; I really wanted an Audi S3, but mummy would only buy you a VW. <\/p>\n\n\n\n<p><strong>Literally any SUV<\/strong> &#8211; I would like people to think that I spend my weekends kayaking, back packing or mountain biking. But really I just like to be able to look down on everyone and you love paying out for all the fuel it burns.<\/p>\n\n\n\n<p><strong>Range Rover &#8211; <\/strong>I drive off road a lot. I also define &#8220;Off Road&#8221; as Waitrose car park.<\/p>\n\n\n\n<p><strong>A lowered shopping trolley with a huge exhaust pipe<\/strong> &#8211;  I want to be adored. I also like annoying people and I drive like a dick.<\/p>\n\n\n\n<p><strong>Toyota Prius<\/strong> &#8211; I dislike petrol stations and excitement in equal measure<\/p>\n\n\n\n<p><strong>A newer Bentley<\/strong> &#8211; I play Football\u00a0<\/p>\n\n\n\n<p><strong>Aston Martin<\/strong> &#8211;  I play football a lot.\u00a0<\/p>\n\n\n\n<p><strong>Ford Focus<\/strong> &#8211;  I am a family man\/woman\u00a0<\/p>\n\n\n\n<p><strong>Ford Focus ST<\/strong> &#8211;  I  am a Yobbo\u00a0<\/p>\n\n\n\n<p><strong>Ford Focus RS<\/strong> &#8211; My favourite phrase is &#8216;hold my beer while I demonstrate drift mode&#8217;.<\/p>\n\n\n\n<p><strong>Ford Fiesta ST<\/strong> &#8211; I could not afford the Focus RS\u00a0<\/p>\n\n\n\n<p><strong>Mercedes A-class <\/strong>&#8211;  I have no idea how to drive, your daddy got you the car.<\/p>\n\n\n\n<p><strong>Mercedes CLA<\/strong> &#8211; I drive with my knees while sexting\u00a0<\/p>\n\n\n\n<p><strong>Mercedes B-class<\/strong> &#8211; The twitches are not a medical emergency, I am just refreshing facebook.<\/p>\n\n\n\n<p>I could go on and on, but you get the idea&#8230;&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the last few months, we have been car-less. It was a conscious decision based on a lack of usage and a nagging feeling that we were contributing to the local gridlock. It was the right decision, although we are now viewed slightly oddly. A car says a great deal about you, not having a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[142,143],"class_list":["post-607","post","type-post","status-publish","format-standard","hentry","category-life","tag-cars","tag-trains"],"_links":{"self":[{"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":2,"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"predecessor-version":[{"id":665,"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions\/665"}],"wp:attachment":[{"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nealon.uk\/blog\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}